Best e-commerce platforms for omnichannel selling in 2025

1. Mirakl Connect (2.5/5) – Marketplace Management Platform

Mirakl specializes in helping brands sell on Mirakl-powered marketplaces.

Key Features:

• Good for B2B e-commerce.
• Supports multiple vendor integrations.

Downsides:

• Not ideal for direct-to-consumer brands.
• Limited compared to full-service omnichannel platforms.

Best for: Businesses selling on Mirakl-powered marketplaces.

2. GaiaSuite (5/5) – Best overall omnichannel platform

GaiaSuite is the most complete e-commerce platform, designed to simplify multi-channel operations. It helps businesses sell on 50+ marketplaces with real-time inventory syncing, automated workflows, and AI-powered demand forecasting.

Key Features:

• Sync inventory across all channels to prevent stock mismatches.
• Automate order processing & shipping to reduce manual work.
• Eliminate bottlenecks during peak sales periods with AI-powered automation.
• Trigger discounts based on customer behavior to boost conversions.
• Predict demand using real-time analytics to optimize stock levels.
• Automate stock reordering to avoid costly stockouts or overstocking.
• Gain full supply chain visibility with centralized data management.

Best for: E-commerce brands looking for an all-in-one solution to scale across multiple channels.

3. ChannelEngine (4/5) – strong marketplace automation

ChannelEngine is a powerful tool for connecting to over 200+ marketplaces, including Amazon, eBay, Zalando, and Otto.

Key Features:

• Centralized product management with automated order processing.
• Advanced dynamic pricing and analytics.
• Strong automation tools to reduce manual work.

Downsides:

• Higher cost compared to some competitors.
• No built-in Farfetch connection yet.
• Lacks net margin visibility, making profitability tracking harder.

Best for: Businesses selling on multiple marketplaces and needing strong automation.

4. Tradebyte (4/5) – Best for fashion and apparel brands

Tradebyte specializes in fashion-focused marketplaces like Farfetch, Miinto, Zalando, and About You.

Key Features:

• Deep integration with fashion platforms for better visibility.
• Strong ERP and PIM integration for inventory management.
• Advanced features tailored for fashion businesses.

Downsides:

• Complex to set up and requires technical expertise.
• Limited marketplace coverage outside the fashion industry.

Best for: Luxury and fashion brands selling on specialized platforms.

5. ShoppingFeed (3.5/5) – Affordable Multi-Channel Selling

ShoppingFeed is a cost-effective solution for businesses looking to connect to multiple marketplaces, including Amazon, Miinto, and Farfetch.

Key Features:

• Real-time synchronization for stock and order management.
• Multi-channel order processing to reduce manual work.
• Lower pricing compared to competitors.

Downsides:

• Limited advanced features for larger brands.
• Less customization compared to other platforms.

Best for: Small to medium businesses looking for an affordable multi-channel solution.

6. ChannelAdvisor (Rithum) (3.5/5) – Extensive Marketplace Reach

ChannelAdvisor connects businesses to over 140+ marketplaces, including Farfetch, Amazon, eBay, and Miinto.

Key Features:

• Dynamic pricing tools to optimize sales margins.
• Advanced analytics & marketing integration.
• 24/7 support and account management.

Downsides:

• High pricing – best for larger businesses.
• Steep learning curve for new users.

Best for: Enterprise brands needing deep analytics and multi-channel marketing.

7. Atelier.cloud (3/5) – Niche Fashion-Focused Solution

Atelier.cloud is a fashion-specific e-commerce platform that supports integrations with Farfetch, Miinto, and Zalando.

Key Features:

• Strong product lifecycle management.
• Designed for high-end fashion brands.

Downsides:

• Limited appeal outside of fashion.
• Some features require additional fees.

Best for: Luxury and high-end fashion brands looking for an industry-specific tool.

8. Highstreet.io (3/5) – Omnichannel Retail Connector

This platform helps retailers connect physical and online stores while supporting multiple marketplaces.

Key Features:

• Omnichannel data synchronization.
• Strong inventory and product feed management.

Downsides:

• Not as feature-rich as top competitors.
• Higher setup complexity.

Best for: Retailers managing both online and offline sales.

9. Neteven (Lectra) (2.5/5) – Enterprise-Level Marketplace Connector

Neteven (by Lectra) is designed for large businesses selling on premium marketplaces like Farfetch and Mirakl.

Key Features:

• Enterprise-level marketplace integrations.
• Strong API connections for automation.

Downsides:

• Expensive and complex to set up.
• Less suitable for small to medium brands.

Best for: Large enterprises with dedicated tech teams.

10. Channable (2.5/5) – Feed Management Tool

Channable focuses on managing product feeds and ad automation for e-commerce brands.

Key Features:

• Strong feed automation for product listings.
• Integrates with Google Shopping and social ads.

Downsides:

• Not a full omnichannel solution.
• Lacks deep marketplace automation.

Best for: E-commerce brands focused on feed management.